digital marketing

Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. It includes all online marketing tactics implemented through digital channels to achieve business and marketing goals. With a solid digital marketing strategy and effective execution, digital marketing can become an active marketing channel to attract and engage with new customers.

One big advantage of online marketing over traditional marketing is the ability to gather and analyze data in real-time. Digital marketing teams can make data-driven decisions to achieve their business and marketing goals.

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